What is Responsive Design?
- November 27, 2017
- Posted by: The Implementers
- Category: Digital Marketing
According to me, too many websites are still inaccessible in modern times. Every client looks forward to a mobile version of their website. It is an essential know how, one for Android, other for Blackberry though the list is endless. It should be compatible with all screen resolutions. In the coming years, we are looking forward to numerous inventions. When will this syndrome stop! Not any time for sure!
In the domain of web development or design, one is reaching quickly to the point where keeping up endless discoveries or resolutions is difficult. To create a website version and a new resolution for your device is virtually an impossible task. The question is should we suffer from losing customers from a single device or harp on the benefits of gaining one from another source? Is there any other option waiting in store?
Definition of Responsive Design
Responsive design advocates an approach that paves for development along with design should respond to the behavioural needs of users. The environment needs to be based on platform, orientation, and screen size. In this practice, there is a consortium of images, flexible layouts or grids, along with an efficient use of CSS queries (media)
Once the user goes on to switch from their laptop to their IPad, the website is going to adjust automatically in terms of scripting abilities, image size along with the resolution. In hindsight, the website should possess the capabilities to adjust as per the needs of users. It would eradicate the need for development or design of every new gadget that emerges in the market.
Flexible Everything in Terms Of Responsive Design and a Responsive UI
In the last few years, flexible layouts were a sought out luxury for most websites. The only things that were flexible were the text along with layout columns. Flexible designs were seldom than not, as they would go on to be embedded with a few hundred pixels.
In modern scenario, things tend to be more flexible as the images could be adjusted accordingly. The workarounds are modeled so that the layouts do not break. But they could become ineligible in the process as well. Though it is not a full proof solution, it is going to give you some options. It works out to be a better option for devices that switch from portrait to landscape versions or when users think of switching from a computer screen to an IPad.
With the help of a responsive UI, consistency is achieved across layouts and an insight on how an app can go to scale from small to large screens are depicted in the form of:
Breakpoints- to ensure a better optimum experience layout widths of different types should be provided
Grid- a consistency on a visual front is developed between various layouts. This does pave way for better consistency between various designs.
Gutters and margins- the responsive design lay focus more on Gutters or margins and not the column width. They need not be equal at all times.
So - What is Responsive Design all about?
Responsive design is the buzzword in the world of today. In the eyes of each and every developer if you have a responsive design your website is widely viewable and acceptable. To understand more about it let us understand the concept in a non-technical way.
It means that whatever form of design you are using the readers are not in a state of confusion when their web page is opened. If it is an integral part of your website, the user interface is not pushed to the back due to evolving technology or mass preference.
The same process is going to continue when you open the website on your computer and the tablet at the same time. The smaller it is the simple the website is going to look. It means that the look or the feel of the website is not cluttered in any manner. For the users, it may seem very obvious, but to the users, the creativity element of the web designers is the last thing on their mind. In reality, it is a tough think to achieve, as responsive designs promise what you are exactly on the lookout for. This is without a tinge of compromise on the speed along with response time. This would help you understand what responsiveness is!
Some Examples of Responsive Designs
One of the focal points of responsive design is it epitomizes the concept of UX. This is a simplistic, adaptive resolution along with orientation coupled with easy navigation. With the help of flexible layouts or grids, the design element of UX caters to the varied needs of websites along with industries:
More hazards- All mobile hazards are kept at bay, whereby the mobile version is kept minimal. It goes on to retain the functionality aspect
Skinny ties- Super fast and streamlined, the original with the mobile site, offers the same style and speed
Paint drop – It signifies how one is familiar with colors. There are easy to understand icons with navigation features.
Why responsive design works wonders for your business?
The concept of responsive design is floated as a new idea which is going to be the future as well. The main reason is that it does offer immense benefits for businesses:
The first major benefit is that a lot of time is saved through responsive design. If a company relies on the use of a regular web design program, it would mean weeks for all the websites to get running. With more time that a business is going to encounter, it makes sense to formulate a website that is perfect in all ways.
Since less time is used, it would mean that less money needs to be shelled out to the web designer. In a competitive driven market, business is forced to cut costs and saving money works wonders for the business.
When a business uses responsive design, they will be the first in their area to incorporate this concept. This has not been embraced by all the web developers till date. The reason may vary, but it is one for the future. For business who have cashed on the services, they are miles ahead of the competitors in the business. When you are ahead of your peers it would more sales and higher ratings. There are more customers who come to your website and willing to do business with your establishment.
If a responsive design system is incorporated, the obvious fact is that a business has to devote less time to their website. Any business looks at the optimal satisfaction of the customers. It is high time most of the business houses look at the responsive design for their needs.
Some mistakes to be kept at bay in responsive design
Responsive design is not all about bringing forth various design tweaks modeled for numerous devices. It is considered to be much more than that and let us now look at some of the mistakes that can be avoided
Too many designs formulated for a single program
Most of the designers end up with the common mistake of planning a single program from various designs. But experts do point to the fact that it is not an ideal solution for most assignments. Say for example each mobile platform belongs to a different class and may need specific attention. The proper approach in this regard would be to develop the website from scratch
The focus is on a single device and one is not bothered about the screen size
Many small scale and medium scale companies have started preferring brand influencers for the promotion of their company. Brand influencers are people who are having a decent following on social media platforms and can showcase your brand to a larger target audience. These days customers like to purchase products which are promoted by genuine people. Since the brand influencers are people which many are following, they can reach a larger target audience. Hiring social media influencers are pretty much in use of digital marketing strategies. The ROI on brand influencers have turned out to be good in many cases, particularly for start – ups.
Do not commit the folly of deploying a website without a test of the third party code. It would mean the last stage before the website becomes operational. The chances are that the website might be very slow, despite your thought that it might be pretty useful for you.
Cramping the screen with a lot of icons is another mistake. It would mean that a lot of negative space is being created around each of the icons. Be aware that your web designer does not commit these common mistakes.
Responsive design is the present and the future in a lot of ways. It caters to the needs of the users and the business is expected to churn in more customers. But there are some mistakes which need to be kept at bay to achieve optimum utilization of it.