Latest Social Media Marketing Trends 2017
The buzz around Social Media Marketing trends is to check the latest updates that are trending every year. Just the last year, 2016 saw a whopping 2.3 billion users worldwide. If your business relies on social media as one of the most important marketing tools, then you definitely need to be aware of the latest ongoing trends in social media and how you can utilize them fully. Let us quickly get to know some new marketing trends for the year 2017.
Capture the latest social media marketing trends 2017 social media marketing
Today all the leading social media platforms have allowed their users to purchase products with the help of their app. In this relation, whether we talk about Facebook, Instagram, Snapchat or Pinterest, no one is left behind. According to research, it has been seen that social media is considered as the second most visited place where buyers check what all to buy. So whatever is your service industry, you cannot afford to miss out this platform for your brand promotion. Big names in the social media industry with the likes of Snapchat and Twitter have already done testing for the “buy now” button for their users.
You must have seen many videos being uploaded on Facebook, Instagram, and Snapchat. The ‘Live Video’ featured launched by social media giant Facebook in the year 2016 became an instant hit and many users across the world started uploading videos. The advertisers on Facebook followed the same trend wherein advertisements in the form of videos were also seen. Video streaming has also been launched by Twitter and Instagram. Brands who wish to interact with their businesses through videos get a real-time interaction possibility with their audience. Close to 40% businesses are looking to opt for interactive videos with their audience.
Similar to search engines, the social media platform also utilizes the algorithm and data to personalize the search based on the user activity and views. This is one of the main reasons why brands invest and spend on different social media platforms. The paid advertising facility on social media has increased tremendously over the past few years. According to 2017 digital media trends, paid advertising will continue to increase this year. However, there is one thing which the companies need to ensure is that the content they are posting for their ads has to be relevant and useful to a target number of people.
High spends on mobile Ad
The number of mobile users each year is increasing tremendously. More and more number of people are surfing the internet and viewing different social media websites on their phones through apps. This has led to high spending on advertisements that are mobile-friendly and allows mobile users to easily see the ad. Close to 80% advertisements present on Facebook are in the form of mobile ads. Many brands are now crafting their advertisements with a focus on the mobile ads. This year will also see a larger proportion of advertisements for mobile and the same trend is expected to increase over the years.
Business tools and features on social media
Facebook, as well as Twitter, have added many business features and tools on its platform. Now Instagram has also done the same with the launch of its business tools last year in 2016. Since businesses use in-depth analysis for preparing their campaigns for social media, a requirement of business tools has become a much-needed thing for all the platforms. With the help of this service, the different social media tools will be able to grow at a faster rate.
This is also one of the latest social media advertising trends which have been seen on many social media websites. The social media influencers are people whom many rely on. Instead of going through simple ads, people would like to take the word of some genuine people on social media websites. These social influencers have a decent following, specialist in their domain; they can promote the product of a specific industry. For instance, a travel blogger on Facebook who is followed by 50000 – 1 lakh people are better choice opted by small and medium scale travel companies to promote their brand.
These are some of the most important advertising trends 2017 which are going to be followed by many companies to promote their brand on social media websites. Follow these social media trends 2017 and beat your competition online and let the world know about your brand. Keeping all the above-mentioned points in mind, now you can draft the appropriate campaign for your social media.