Digital Marketing Trends to Prepare for in 2018
The goals of digital marketing are constant. These can be broadly grouped into three points – convert leads into customers, win back inactive customers and enhance the product’s or service’s Life Time Value to the customer. However, the route to achieve these goals is ever changing and evolving with new marketing techniques, media platforms, higher penetration of internet, tweaks in search engine algorithms etc. Digital marketing executives come up with new trends in internet marketing that can lead to higher conversions in coming days. Here are some of the latest digital marketing trends 2018.
Focusing your attention on marketing through social networking sites is perhaps one of the most promising trends in the coming days. Though social marketing is already a hot trend, its importance is only going to increase in the coming days. Likes and shares are already a powerful opinion maker. However, there are other avenues too. Stories in Facebook News Feed are one way to go. Stories are published directly into the news feed without routing through publishers. Some companies are also offering discounts to customers who would share in social media their amiable experiences with the company’s product or services through photographs or other contents.
Video streaming, 4G and high-speed broadband has ensured that video content can become accessible to every smart phone and tablet user let alone the PC and laptop users. Giving likes to and sharing videos is on the rise. In such a scenario the significance of video marketing is only going to increase. Interesting and attractive videos are all set to become viral and reach a large part of the consumers. So companies are going to stress on video marketing which is the new digital marketing trends for 2018. They have taken note of the fact that this is the future of marketing and already most of them have it in their set up
Smart Content Marketing
Smart content marketing is the need of the hour in digital marketing. It can lead to deeper engagement with customers, attracting new visitors and getting good brand recognition. But for that, you need dynamic and rich content. So hiring professional content creators and generating smart content can be one hot trend in the near future.
Big Data Analytics
Customers generate a lot of data throughout their product or service life cycle. This data is spread across the digital world like in social media, blogs, websites etc. This is a lot of data and this data is known as big data. Analyzing this data can reveal deep insights into consumer behavior which can help shape marketing strategies. Big data analytics is, in fact, one of the top digital marketing key trends for the upcoming year. People engaged in big data analytics earn high salaries and their demand is only going to increase in the coming days. However, to reap dividends big data analytics must be integrated into prevailing marketing strategies and platforms like social media marketing.
This is an emerging area in digital marketing. The concept revolves around offering the right information to the customer at the right time, i.e when they need it most. For this, the marketer has to assess the micro need of the customer at any given moment, like a restaurant name, an office address etc. This strategy helps the marketing build a rapport with the customer. This idea is only going to take deep roots in the world of digital marketing along with the proliferation of mobile handsets.
Interruptive ads, be they in mobiles, laptops or PCs, are frustrating and nagging. However, the latest trend is native advertising. Natives ads are actually ads in disguise of content. They look like contents like those that we are seeking in the World Wide Web all the time – informative, entertaining and interesting. Such ads blend itself into the surroundings and can be found on any platform – blogs, Facebook, Twitter, YouTube, etc. The greatest thing about native advertising is that these are rarely bypassed by consumers. This is why native advertising is going to be a very hot online marketing technique in the coming days.
Marketing is a game of strategies; however, you need to follow the digital marketing current trends. In this world of cut-throat competition, everybody cannot be expected to rank high in the search engine rank. However, with smart content marketing, big data analytics and other strategies you can rank high enough to ensure more visitors. Once you get more visitors your other strategies must work in unison to convert the visitor into a potential customer.