Top 5 Reasons – Why SEO is a Long-term Process
- December 18, 2017
- Posted by: The Implementers
- Category: Digital Marketing
When confronted with the question, with what channel of digital marketing they use, most business owners will have SEO on top of their list in terms of strategy. On the flip side, most digital marketers think SEO from a short-term perspective, where the focus is more on the technical side. This is undertaken in a bid to scale up the ranking charts. But trust me this is a grave mistake or an inadequacy, which most marketers make in their quest for a virtual presence in the online domain.
The strategy of incorporating some short-term changes may work wonders on your SEO campaign, but focus on the long-term objectives is a proven method of success. The logic is that if you want your business to last, think from the long-term point of view. You need to take note of the fact that SEO is a long-term continuous process. It is advisable to think long-term from the SEO point of view and there are reasons for such an endeavor. Let us now analyze them in details. Let us tell you how SEO works.
1) The algorithms of search engine are changing on a constant basis
One of the topics for frequent discussion in the domain of digital marketing is the constant change of algorithms incorporated by Google. Their intent has always been to provide the users with high quality and spam free sites, many websites succumb under the burden of these changes paving way for the loss of search engine ranking along with a loss in terms of online visibility.
For this, the need of the hour is to think long-term when you are planning your SEO campaign. This should be undertaken have an eye on the frequent change of algorithm patterns being adapted by Google. The changes are not going to be on a recurring basis, but it can have an impact on the rankings of your website. It also helps you to be prepared for anticipated future changes.
2) The online market sphere is in a phase of evolving
You will be aware of the fact that the domain of online marketing is evolving. Till a few years back, people relied on laptops or the age-old desktops, but mobile technologies have joined the fray big time. The internet users are engaged through social media and the online world is changing continuously. The SEO tactics once upon a time proved effective may not churn in the results currently.
For this reason, the need of the hour is for digital marketers or business owners to maintain a long-term SEO program if they want to be in line with the changes or trends in the online domain. The programs should be constantly re valuated, find out what works for them and discard the concepts which do not contribute necessarily to results. As part of the program of ensuring a long-term SEO program is in place, regular evaluation is a key aspect. You need to be aware of the latest trends so that changes can be made accordingly
3 ) Mobile internet is setting up new phases
Due to the advancements in mobile technologies, coupled with the growth of smartphones, tablets and a host of web-enabled appliances it is hard to ignore. According to the view point of analysts, the mobile web application has already overtaken the desktop application along with other channels in the last year.
For this reason, the digital marketers should keep a watch on these trends and include mobile SEO as part of their marketing campaign. It does have an impact on the long-term digital marketing plans. The process starts by optimizing the websites to responsive mode, whereby the website is accessible to both mobile and desktop users. When it is a responsive website, it is going to respond to whatever the internet users are using. The strategy would be to craft a formulate content that works best with responsive dynamics.
4) You are not the only one who is into SEO
One of the main reasons for why you should think along the lines of a long-term SEO is, your competitors may be having the same thought process. Their digital marketing strategies will be almost on the same SEO campaign. The main goal of SEO is to ensure that your website ranks among the top or finds its way into the search results on the first page.
It is for this reason; millions of websites do whatever it is possible and rely on the digital marketing methods at their peril to be on top of the SEO results. In this regard, the locations really have a role and from the region, the organic search engine optimisation traffic is expected to pour in. So the need of the hour is to keep a long tail SEO program in place so that established results can emerge.
5) Any good SEO campaign relies on quality content
A majority of response, who was part of a successful SEO campaign, stated that they updated content on a regular basis. This would be ideally once in a week and 40 % of it was of the opinion that if it could be done multiple times a day the results would be great. Ironically only 4 % stated that it could be done once in a week. The new trends in the algorithms of SEO paid emphasis on fresh along with quality content that is important for an effective SEO.
Content is a vital clog in the wheel for any digital marketing campaign, Just like food that expires, content is also going to be irrelevant over due course. For this reason, regular and updated content has a profound impact on the overall success ratio of your SEO campaign.
The content that is provided should be engaging and have a visual appeal to it. It should entice the readers to feel that they are part of it and no wonders to the term “Content is the pillar of success”
SEO cannot be compared to a one-shot digital marketing campaign that you set up and leave it. It is a continuous and a long-term process which needs to be maintained for long-term results for your business. The competitors will be aware of this and leave no stone unturned in achieving an optimum online presence.