Is your Website Mobile-Friendly?

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Is your website mobile-friendly?

Usage of the internet on mobile is more prominent in today’s world rather than traditional desktop PCs.
The reason being the high penetration of mobile phones and tablets. Mobile phones are handier than desktop PCs so most of the time people are surfing on their phones. With such a vast population using mobile phones if your site doesn’t provide an enticing experience on mobile, you are very likely to lose business.

What is a mobile-friendly website?

A mobile-friendly website is a website that displays correctly on the screen of mobile browsers with hand-held devices such as smartphones, iPhones, iPads, and tablets. The other features of mobile-friendly websites are:

  • Fast loading time

  • Easy to read – mobile phone screens are 1/5th the size of desktop computers

  • Easy to navigate

  • The minimal amount of scrolling – not just vertically but also horizontally

  • Avoiding usage of Flash- As Apple products do not support Flash

Mobile friendly sites are also Google friendly. Google ranking algorithm pays more attention to a mobile-friendly website than a non-mobile friendly website. Also, Google in its AdWords program looks at how to decide which ads to feature on a particular site, it considers how well a place is tailored for mobile devices viewing, things like whether it works well for touch, is it responsive, is made for smaller screens, has shorter load times and avoids Flash.
The mobile-friendly site also means that your website should be responsive to the viewer’s screen size. This helps to navigate quickly through your website for a seamless experience. Google friendly sites give high attention to factors like

  • Unreadable texts or pictures that are indecipherable without zooming or scrolling

  • Inadequately spaced tap targets

  • Unplayable content

Based on the responsiveness threshold, Google also displays in its search results whether a site is mobile friendly or not. You should also avoid code bloat, that is the amount of code required to generate a web page will affect your ranking and is on the technical aspect of SEO. Too much system is called code bloat.
Your clients, shoppers or business partners are not too picky about which device they are using, whether desktop, laptop, or mobile device. The only requirement from their end is to get quick access to whatever they are searching for, and for them, the most convenient source is the handy mobile phone they carry with them all the time. So it becomes a business necessity to deliver your website across all platforms while paying particular attention to the mobile crowds.

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