SEO FAQ’s | Social Media FAQ’s – Digital Marketing FAQ’s

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What is SEO?

SEO, or Search Engine Optimization is everything done, on-site and off-site, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business.

Why do I need SEO ?

It is now estimated that approximately 80%-90% of customers will check online reviews before making a purchase. Search Engine Optimization gives your company a better chance of being seen by potential customers. According to Forbes, almost 60% of small businesses are now investing in some form of online marketing. So the odds are that your competitors are using SEO.

What are the best ways to optimize my site ?

Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike short-term advertising, search engine optimization presents tenacious results.

What sort of results can be expected out of the SEO campaign ?

Improvement in ranks will lead to increase in relevant traffic from various sources.

More Traffic = More Leads.
More Leads = More conversions.

For how much time do I need to invest on SEO ?

SEO is an ongoing process as your competitors always try hard to fetch your place on the ranking table, hence executing SEO for a particular time period is never a promising idea. On the other way round, one cannot expect that he/she will invest once & rule the 1st place in search engines for life-time. Nothing is permanent, neither the rankings, nor the algorithms. Google keeps on updating its algorithm every now & then for better user experience; hence one needs to keep his SEO strategy implementation at its best.

What should I expect after investing money and time for six month ?

Although we have projects where we have delivered good results within 2 months, but realistically we can expect around 30-40% of keywords on the 1st page of search engines. Organic SEO takes time as we will be earning ranks & not buying them. Any legitimate company will quote around the same time. Anything earlier than this will be a bonus.

What will be the process after I sign up ?

A. After sign up, you will be assigned a SEO Project Manager, who along with his team of minimum 3-4 experts will be working on your project. The SEO Project manager will have a quick word with you to make sure that things are on the same page.
B. His team will subsequently start with the review & competitor’s analysis.
C. Once completed, the SEO PM will then send you the most likely keywords to be optimized.
D. You can select the keywords to be optimized & then team starts working on it.

Can I Start and Stop SEO Services As I Go ?

We strongly advise against starting and stopping Search Engine Optimization. SEO is not a sprint, it is a marathon, and results take time to develop and its through continual efforts that those results keep up. By stopping, you will lose results that someone else, such as your competition, will take advantage of and rise above you, and get in front of your customers.

How Long Does it Take to Rank?

Depending on your customized marketing plan, it can take 2-3 months to start seeing significant rankings. These timelines can vary depending on your type of business, campaign goals and much more. The marketing professional at Infinity Digital will provide you a true timeline for when you can expect results prior to beginning a campaign.

Is there any guarantee of SEO results ?

We can guarantee our efforts, but not results. In the world of SEO, guarantee is a speculative term and many SEO companies have been using this to get more business, but the bitter truth is neither them nor us have the control over search engine algorithms as it is a third party platform and hence offering guarantee will be nothing more than a dummy commitment. Do not fall into this trap if anyone has offered you a ranking guarantee in search engine.

Will my website always stay on the top ranking once you have optimized it ?

Search Engine Optimization is a dynamic process and one cannot expect to maintain its top position all the time, although we put our best efforts to maintain the same. Since it depends on 100’s of website and search engine factors and also on your competitor’s website, any genuine SEO company will never say that you will always be at the top for your industry keywords.

 

What’s the difference between organic SEO and Paid results?

What is SMO ?

SMO (Social Media Optimization), is related to internet marketing on several online media by smart way. SMO managed facilities and services helps to improve a brand’s visibility online and increase traffic on the website

Why is Social Media so important?

By nature, humans are social creatures who seek individuality among a larger community. Social media paves a way for this dynamic to thrive, by allowing everyone’s knowledge to be collaborated and shared instantaneously. Since everyone wants to be a part of a larger community, it is important for businesses to tap into this conditioning and reach more people.

Is SMO beneficial to my site’s rankings?

Social media optimization has a positive impact on your rankings as it boosts your rankings by getting high quality links to your site. Such links being natural and organic, search engines loves them too.

If I am getting SEO done already, would I still need SMO?

Social media optimization is a natural extension of SEO. Search engine optimization helps you market your site through search engines while SMO strengthens your brand image across the high traffic social media platforms on the internet.

Can social media optimization drive more traffic and help expand my online business?

Social media platforms, such as Facebook, Twitter, Digg etc, have become the most visited sites on the internet. If you have a significant presence here, it might go a long way in advertising your business globally. This results in not just more traffic but better conversions also as this is not a direct selling but interest-based engagement.

Do you work on all the social networks ?

Yes, we work on all the top level social medias like Facebook, Google+, Linkedin, Pinterest, Twitter, etc., However the time we spend on all these media would be differ from one other as we spend time according to the users’ behaviour responding to our posts on all these platforms.

How can I build links using Social Media?

There are a few different ways to use social media to build links. When someone submits your content to the social media site, you can gain inbound links. But some sites limit spam submissions, so they use No follow tags on these links. The other way to use links via social media is by writing good content that creates a buzz and gets others to link to you organically. These sites can act as a platform for increased exposure, creating inbound links to your site.

Should I use a larger Social Media site or focus on more niche social media networks?

This really depends on your company’s social media goals. More general social media sites cover a wider range of topics. However niche social media sites may have more specific content for the audience you are trying to reach. This may be a smaller but more target audience. So it really depends on the business.

What is Per Per Click ( PPC ) ?

PPC (or Pay-Per-Click) is a model of digital marketing where the advertiser pays a fee every time one of their ads are clicked. PPC is an effective way to bring people to your website and can be very profitable is managed correctly.

How does PPC advertising work?

Pay per click advertising is one of the quickest ways to generate traffic to your site. PPC works by bidding on certain keywords that are chosen. Your bid is to be in a particular position in the search engines. To achieve that result organically, without paying for it, requires time and specialist knowledge. You need to be a web expert with an intimate understanding of search algorithms and how websites are put together. Pay per click advertising means you can achieve that result quickly and without a development specialist.

What’s the difference between organic SEO and Paid results?

I heard that ppc can be done by anyone, so why do I need to hire your company ?

Well, although it’s true that anyone can do PPC, if it is not done rightly, you’ll be either spending 5-10 times more money on Google rather than a professional PPC expert will spend behalf of you or you’ll get your ad banned. As Google is one all over the world, their rules are rock strict and prices varies heavily, so it’s very much required to ensure that you are hiring an expert who could help you to save a tons of money on Google rather than letting you spend lavishly. There are some metrics by Google i.e., Google quality score, past ad reports, present ad content quality, keywords researched and utilized, target audience, landing page analysis, landing page rules, etc,. which all have to be analyzed regularly to keep the cost of clicks low.

How Do We Manage Your PPC Campaigns?

Once we have performed thorough Keyword Research to identify your most profitable keywords we will make daily adjustments to your campaign. These changes include (but are not limited to) adding additional keywords, exclusing negative keywords that won’t convert, refine landing pages, ad schedule and demographic targeting.

How can I ensure that best ROI is achieved?

Return on investment is the crucial benchmark for judging the success of keywords and pay-per-click advertising. Here are some things to track:
1. Keep track of additions to your customer file by month. Compare these to customer acquisition prior to using Ad Words.
2. Measure the average sale per customer.
3. Develop a sense of the lifespan of a customer and the total value of sales during that lifespan.
4. Make maximum use of Ad Words conversion tracking to see which “offers” get the most conversions and the most profitable conversions.

Is PPC are measurable Results ?

Yes, very much. You’ll be provided with a report that includes conversion metrics, user’s behaviour through ads, ad quality, keywords used, etc., If needed, we can also use 3rd party tools to see as many information as possible.

Will Social Media Marketing Help Grow My Business?

Short answer: probably. Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It’s not for every business, but you should learn if it’s right for you. In some cases, though, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information. Consult a professional.

How can your business benefit from Social Media Marketing?

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel.

How long will it take for the Social Media Marketing results to show up?

Actually it depends on your niche but ideally it takes around 48 hours for the followers to click your “Follow” button in hordes. The moment you place the order and make the payment, within 48 hours you will notice a sudden, big difference.

How much does social media marketing cost? What’s the ROI?

One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email marketing subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.

How should companies measure their social media marketing success?

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

Which social media platforms should my business have a presence on?

There is no set answer to this question, because you need to have a presence wherever your customers are – and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. Find out where your customers are, and follow them there.

Does my company really need a blog for social media marketing?

Yes! A blog is one of those non-negotiables. Apart from all of the benefits it provides on its own, such as increasing your credibility as an industry expert, and providing fresh, keyword-rich content on a regular basis to please the search engines, a blog is a vital component of social media marketing. One of the most effective types of content to post on social media is a link to a blog post. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either. Like it or not, blogging is most likely essential for your digital marketing strategy.

Is social media marketing better for B2C or B2B businesses?

It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. As a tool for connecting a business with its customers, however, social media is vital to both.

How should we be using Facebook for marketing?

Facebook is the social media platform of choice for over a billion people worldwide. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well.

How should we be using Twitter for marketing?

Twitter has over 313 million users, and is ideal for sharing your content and connecting with other influencers in your industry.

How should we be using LinkedIn for marketing?

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously (update: as of September of 2017, everything seems to be on the table for LinkedIn since it was purchased by Microsoft. Things continue to evolve, and Groups is no exception. We’ll see how things go).

Should we be using Google+ for marketing?

Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore. It has some SEO Value, but to a large extent, it seems that few people are using.

How long does it take for a website designing / redesigning to be completed ?

The timescale of a project is generally dictated by the client. If you have a deadline in mind we will Endeavour to meet it for you. The most common delay in the creation of a site is waiting for content (text/images) to be sent to us by the client.

I would like you to design my site, what is the process ?

If you would like to use our services, firstly ‘thank you’, secondly to answer the question basically all you need to do is inform us of the domain name you would like to use and send a brief idea of your requirements like, number of pages with titles, specific features required on the site, do you wish to have a flash based website or a non flash, any specific creative ideas to be taken care off etc… You can check domain name availability by yourself or let us know about the same. We will get back to you regarding it. We will then register the domain in your name, purchase the right hosting package for your project and then based on your guidance, design an initial web page for you.

Do I need to buy a domain name and hosting ?

If you would like to use our services, firstly ‘thank you’, secondly to answer the question basically all you need to do is inform us of the domain name you would like to use and send a brief idea of your requirements like, number of pages with titles, specific features required on the site, do you wish to have a flash based website or a non flash, any specific creative ideas to be taken care off etc… You can check domain name availability by yourself or let us know about the same. We will get back to you regarding it. We will then register the domain in your name, purchase the right hosting package for your project and then based on your guidance, design an initial web page for you.

How much will it cost ?

The cost of a website varies, it purely depends upon the type of site you require. As to any of your other requirements obviously we have to treat each site on it’s individual requirements. We will consider taking payment by installments if necessary. In most cases you will find our charges to be best in the industry.

Do I need to send a deposit for the work ?

Generally we ask for a 50% advance for smaller projects and 25% in case of larger projects.

What are the modes of payments that you accept ?

Indian Customers can pay us by NEFT,cheques, demand drafts in favor of Implementers Digital Marketing Communication LLP [Payable at Mumbai]. [Account details will be emailed once the project is confirmed]

Will people start visiting my website once you design it?

Although you start enjoying some traffic on your site, but this will only be around 10% of the visitors what you can actually get by promoting your site. So its always advisable to Optimize your site to get more relevant traffic and thereby more leads to your business.

Will I have ownership of my Website?

ABSOLUTELY! That’s one of the major benefits of the program. You will own your site and we will just be managers for you. If you feel that any of your query is unanswered, then please feel free to write us. We will be glad to reply you back

What is Domain

Domain name is the name of your site or your url (www.mynewcompany.com) and can be purchased by going to a domain name registrar. Domain names usually range from about $10 to $50/year depending on the extension. (.ca are more expensive than .com.)

What is Web Hosting

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. 

What is Domain Name Server (DNS)

A DNS server is a computer server that contains a database of public IP addresses and their associated hostnames, and in most cases, serves to resolve, or translate, those common names to IP addresses as requested.

Difference Between Linux Hosting and Windows Hosting ?

Allows for running scripts written in PHP, Perl, Python and other Unix-originated languages. It usually supports MySQL and PostgreSQL databases.
Allows for running ASP scripts and utilizing .NET and other Microsoft technologies. It supports Microsoft SQL Server and Access database.

Types of Web hosting Services

  • Shared Web Hosting
  • Reseller Web Hosting
  • Cloud Based Web Hosting
  • Virtual Private Server (VPS)
  • Dedicated Web Server
  • WordPress Hosting

Shared Hosting

In a shared hosting environment, several websites are put on to a single server. This way, the web host can reduce its cost, and services will be cheaper. Limitations include limits on storage and bandwidth, and the performance of your website is largely affected by the needs of the other websites, as you will be sharing the same server resources. This hosting service is ideal for websites that do not require a lot of bandwidth, disk storage or CPU consumption. 

Dedicated Hosting

In a dedicated hosting environment, your website is the only one hosted on the server. Because you are not sharing server resources with other websites, your limit is that of the server. This hosting service is for people who plan to run a very popular website, requires a lot of disk space or run scripts that requires more than average CPU consumption.

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